It’s not just about money.

With this week’s unprecedented news that Microsoft is kickstarting the process to acquire Activision Blizzard for a little under $70 Billion, there’s been a lot of talk about what the company could do next. The likelihood is not very much for the next 12-18 months; like with the Bethesda deal the process will have regulatory hurdles to get through, and in this case Activision Blizzard shareholders will need to agree (they probably will); any challenges to the takeover that are cleared will still cause delays. Even if it goes entirely smoothly, it’ll take time.

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