One goal is to “protect creators from harassment”.

It’s fair to say that the incredible growth of the internet and in particular social media has changed its feel a great deal over the years. So of us are old enough to remember when the web was a rather quirky and surprisingly friendly place, but its all-encompassing presence in modern life now leaves websites and social media networks grappling with a variety of factors. How do you support ‘free speech’ but protect people from harassment and bigotry? How do you encourage honest feedback but shutdown the viral trend of review bombing and sustained downvoting campaigns?

In the video above YouTube confirms that, rolling out gradually from today, it’ll address part of the challenge by hiding the dislike ‘count’ on videos. The button will still be there, and disliking content will still influence your recommendations (and likely have some impact on the site’s algorithm, but that’s a bit of speculation on our part), but the count won’t be shown to the public. Creators will still be able to see it in their analytics, though, should they want that data feedback. If you’re feeling cynical, too, hiding it from public view may also allow YouTube to sell the data to external marketing agencies in the future.

Read the full article on

Leave a Reply

Your email address will not be published.